Salt Seal

the buzz

100 Days of Summer

Posted on July 15, 2014 in Announcements

This summer Beer Salt has teamed up with SA Current, a local lifestyle publication, for a 100 Days of Summer promotion. All summer, we’ll be giving consumers fun deals and prizes through this fun sponsorship. The promotion runs from July to September and includes 13 weekly bar promotions, deals, prize giveaways, 13 ads, and an exclusive microsite.
As the sponsor of the promotion, our goal is to gain brand awareness among college students and trial our product at unique on-site events. SA Current partnered with select college bars throughout San Antonio to help us accomplish this goal.  With our logo included on all the promotional materials, we are gaining exposure to SA Current’s vast consumer base.
The 100 Days of Summer
Microsite  offers consumers full details of the promotion. The promotion is being advertised through weekly ads in the SA Current that feature that week’s promotion and location.
Consumers are required to “check in” to that week’s advertised location via social media using hashtags (#100daysSA and #twang) to get the advertised deal. When consumers post photos from the promotions with the appropriate hashtags, they will automatically be entered to win prizes that SA Current has organized.
Steps of the Promotion
Step 1: Visit
Step 2: Browse this summer’s hottest deals
Step 3: Check in at participating bars, restaurants, and retailers to get their deal
Step 4: Upload a photo of your deal with #100daysSA to be entered to win prizes!