Posted on July 15, 2014 in Announcements
My Most Interesting Summer
The Most Interesting Man in the World earned his title by blazing new trails, exploring the unexplored and challenging himself to greatness. This summer, Dos Equis challenges consumers to go beyond the beach and experience summer like only the Most Interesting Man could.
Dos Equis is calling consumers to complete Instagram challenges both big and small. Three large challenges run throughout summer, requiring video submissions to win the experience of a lifetime – a thrilling excursion to the Yucatan. Consumers also receive smaller, weekly challenges for even more chances to win prizes!
This is our most engaging program yet, driving sales and traffic all summer long with an exhilarating Instagram contest, unparalleled media support and more!
Along with the social and engaging portion of this promotion, Dos XX has organized in-store coupons to run alongside the program. Key partners have been brought in to bring a better deal for the consumer.
In Texas only, Beer Salt has joined in as one of the items being merchandised and included in Dos XX coupons. The coupon is Save $1 instantly with the purchase of two (2) 1.4 oz bottles of Twang Beer Salt (any variety). This coupon will be valid dates 6/1/2014 – 8/31/2014.