Posted on March 17, 2014 in Festivals
South by South West (SXSW) is a set of film, interactive, music festivals and conferences that annually take place during march in Austin, TX. In a nutshell, SXSW is pretty much THE place to be for anyone who is looking to have a good time. With good times, comes beer, and with beer comes Beer Salt. So, we just knew we couldn’t miss out on this one. We went all out, doing 2 events on Thursday, 3 on Friday, and 2 on Saturday. We had Aussie’s Beach Bar & Grill as our home base each day. They had a kickin set-up with the beach volley ball courts, tents and big stage, which featured live music each night. On Friday we crashed the Texas Music Magazine reader appreciation party. Then in the afternoons our street team hung out with Shilah Morrow, and hooked up her music event, at the Free Birds Stage on St. Vincent Du Paul. Not to mention each day during lunchtime, the Beer Salt street team hit up 6th street, making sure our Beer Salt samples were at every bar, ready for the party goers that night. We definitely left our impression on Austin, and every out of towner to boot.